Silvia Troska discovers nail extension in California, USA. As a well-trained beautician she immediately recognizes that there is a gap in the German market for nail extension. After taking a course to become a nail technician, she introduces nail extension in her own perfumery.

 

The foundation of alessandro GmbH

 

Alessandro is awarded the „Professional Beauty Award“ for nail design and nail care.

 

- For the second time alessandro is awarded the „Professional Beauty Award“ for outstanding performance in the areas of service and customer satisfaction.

- Silvia Troska is honoured by Veuve Cliquot as the Entrepreneur of the Year.

 

For the third time, alessandro receives the „Professional Beauty Award“, this time for outstanding innovative strength.

 

The Hands!Up hand care line is awarded the Prix de Beauté by cosmopolitan magazine.